Search Engine Positioning

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The Tools of the Trade
By Sumantra Roy

Perhaps I should have named this article "The Tool of the Trade". This is because there is one and only tool that you will need when you are trying to improve the ranking of your web site in the search engines. It's called WebPosition Gold - an award winning software that almost every search engine ranking expert uses.

So, what is WebPosition Gold? Well, I doubt if there can be any software which can be called the "ultimate site promotion tool", but if I were to choose one which comes close to it, I would blindly choose WebPosition Gold. Why? Have a look at what it can do for you:

• WebPosition Gold's Reporter allows you to find out the search engine ranking of your web site and that of your competitors for different keywords. You can also find out which of the pages in your site are listed in the search engines. It also records the position of your site over time so that you can watch out for any downward trend in the search engine ranking of your site.

• The Page Generator automatically generates pages which are designed to obtain top positions in the major search engines.

• The Page Critic allows you to compare the keyword frequency, the keyword weight and the keyword prominence of your page with the top ranking pages in the search engines. The Page Critic also lists the average keyword frequency, weight and prominence of the top ranking pages for a search engine based on research conducted by FirstPlace Software, the company which makes WebPosition Gold.

• The Upload Manager allows you to upload the optimized pages that you create to your server.

• The Submitter allows you to submit the uploaded pages to the search engines. WebPosition Gold knows the maximum number of submissions that are acceptable to each of the search engines in a day, and will not allow you to accidentally cross the limit, thus preventing your site from being penalized for spamming.

• The Traffic Analyzer allows you  analyze the traffic that your web site is getting. This will tell you which of the search engines are sending visitors to your site and the keywords which people are using to access your site from the search engines.

• The Scheduler allows you to schedule common tasks such as reporting and submitting for after hours, thus saving you hours of valuable time.

However, there are two features of WebPosition Gold that I do not recommend you use. They are the Page Generator and the Submitter.

The Page Generator allows you to automatically generate doorway pages. However, if you use the doorway pages that WebPosition Gold creates for you, you could be penalized by the search engines for spamming.

While FirstPlace Software claims that the latest version of WebPosition Gold will not create doorway pages which can cause you to be penalized, I am not so sure. In my opinion, instead of using the Page Generator, you should manually create the doorway pages using the techniques outlined in my article on creating doorway pages.

The Submitter allows you to automatically submit pages to the search engines. However, the search engines often penalize you for using automatic submission tools.

While FirstPlace Software claims that the Submitter manages to make it appear to the search engines that your site is actually being submitted manually, in my opinion, the top search engines are simply too important for you to run the risk of being penalized for using an automatic submission tool. Submitting a particular page to all the major engines will not take more than 30 minutes of your time. Hence, you are better off submitting your pages manually than using WebPosition Gold's Submitter. Better yet, why not use our Submitter? It allows you to submit your site to many of the search engines manually without having to go to the search engines' Add URL page. And it's absolutely free!

Apart from these issues, however, WebPosition Gold is a top-notch program. In fact, the Page Critic and the Reporter are by themselves well worth the cost of the program. A free evaluation version of WebPosition Gold can be downloaded here.

Article by Sumantra Roy. 

Sumantra is one of the most respected and recognized search engine positioning specialists on the internet. 
For more articles on search placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking-subscribe@listbot.com or by going to http://www.1stSearchRanking.com

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