An issue that has become critically important for your search engines rankings is your website’s link popularity. Engines such as Google calculate the number of links that point to your website from other sites, and more links mean higher positioning in the result pages.

The easiest ACTIVE way to improve your link popularity is reciprocal link exchange (links swap) with theme-related websites.

Link Popularity is basically a measure of the number of inbound links to your website. 

The most well-known of the Search Engines to incorporated link popularity is Google. 

Some of the others which indicate that they use link popularity are AltaVista, Excite,and HotBot.

As you gain more links the Search Engines spider your web pages looking for other sites linking to yours. 

The more sites these spiders find linking to your web site the more popularity ranking your web site gets. 

This will get you a higher ranking positioning when people search the web.